Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein

Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition



Download Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition




Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
Language: English
Page: 351
Format: pdf
ISBN: 0240807626, 9780080473437
Publisher: Focal Press

Review

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

Book Description

Capture and Retain Your Media Audience!

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